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RFID White Paper

RFID White Paper

Posted by on Mar 30, 2011 in Label | 0 comments

Primera just released a white paper about printing color RFID labels. Here is an excerpt. RFID: Mostly a Monochrome Technology Until now, all on-demand RFID label printers have been monochrome. Almost all used thermal transfer printing technology. This works fine for many shipping, work-in-progress and logistics applications. But previously there was not a fast and easy way to produce full-color RFID labels. The only practical solution was to purchase a color inkjet or laser printer, print whole sheets of RFID labels, and manually encode each label individually using a handheld RFID encoder after the labels were printed. This was not only inconvenient, but cross-encoding of labels with the wrong data is always a possibility using this method. So, many very real applications that required both on-demand color + RFID simply were not possible. But no longer. read...

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Labels Help Your Brand

Labels Help Your Brand

Posted by on Mar 9, 2011 in Label | 0 comments

Imagine you have the best product that everyone in the world (or at least your market) should own, yet your packaging tells a different story. Your packaging and product label tells your lost customers that your product is not so great. Labels are a necessary part of retail product packaging. Good color labels can help establish brand, product identification, and image. Eye-catching labels can also help boost sales. Investing in a label printer from Primera, we feel, makes good business sense. 😉 To create game changing product labels there are two necessary elements. A good design and a good color label printer. A graphic designer can create a wonderful label that meets the marketing objectives of the company. Our color label printers can bring that design to life on a label. The LX-series label printers we offer are inkjet label printers. Color label printing with the LX400 or LX900 saves time and money. There are no lead times, minimum order requirements, obsolete label inventory (you only print what you need), and not plate and die charges. Our LX-series printers are a great option to a label printing service. Primera’s products have been bought by hundreds of fortune 500 companies and sold to into 167 countries. Primera is an established leader in its...

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