One certainty in an uncertain economy is the growth of private label brands. Budgets are tightening and people are thinking critically about their buying choices. As consumers have more positive experiences with private label products, a ratcheting effect is occurring in which some consumer products that were previously thought impervious to private label competition are beginning to leak market share. Strong examples of this effect can be seen in organic food products, personal care products, and confectionaries. Retail chains that sell these products to consumers are seeking vendors that can produce a high quality finished product under their store brand name. A slow economy also changes the business strategy of inventors and entrepreneurs in ways that drive the private label market. Seeking to minimize their start up costs and exposure to risk, inventors and entrepreneurs are utilizing contract manufacturing to bring their products to market. As a result, manufacturers need to have a flexible, responsive, and economical label printing solution in place. The majority of private label opportunities involve orders of less than 10,000 pieces. Printing labels for such orders via flexographic or offset printing are often margin reducing or cost prohibitive since these modalities usually involve lead times, minimum orders, set up fees, die charges and plate charges. The proofing process is also much longer with these analog technologies. Digital label printing allows manufacturers to print labels in-house, on-demand, and with no die charges or plate charges. Making the investment in digital label printing equipment allows companies to bridge the gap between their manufacturing capability and appealing to private label brands as a viable vendor. Conquer the label, and you can begin to conquer in the private label...Read More
Primera Technology, Inc. is a leading manufacturer of specialty printers, including LX-Series Color Label Printers, AP-Series Label Applicators, CX1200 Color Label Press and FX1200 Digital Finishing System.