Posted by on Mar 5, 2013 in Label | 0 comments

In the February issue of Flexible Packaging Magazine, Primera Technology Product Manager Peter Chalmers discusses how flexible packaging can be a differentiator for brands looking to increase sales. Brand owners can now choose from an affordable array of narrow-web printing materials and equipment to create lightweight packaging that is attractively printed to maximize shelf appeal. This can be a great alternative to outsourced printing options, giving private label, regional and national brands the tools they need to compete for consumer dollars. Read the full article in the digital edition of Flexible Packaging...

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